Sunday, April 15, 2007

A longish blog

First topic: There is this television commercial produced by the Pan American Health Organization (PAHO) which encourages us all to avoid rummaging for "treasures" in trash dumps. Besides being a poorly produced ad in general, there are some serious problems with it in terms of public health programming.

First, it runs on CNN International. I haven't seen it on any local television stations. I'm not sure about you, but I can't imagine too many folks who would be both garbage-dump rummagers (and apparently allowing their children to rummage as well) and CNN International fans. If the "not garbage rummaging" message were a product and my market were the rummagers, who are most likely poor city-dwellers, I don't think that I would waste money putting my ad on CNN International.

Second, the ad is in English. The Pan American Health Organization, as its name suggests, primarily serves the Americas. The ad features people who are most likely Latino. Most of the people who live in the Americas don't speak English, and I don't really think that this ad is directed to Americans and Canadians. I know, I know, Belize and some Caribbean countries speak English, but really, is an English-language ad on CNN International really the best way to get the message out?

So, in conclusion, Dear PAHO, I promise that I will not let my children rummage in the garbage, and will tell my friends that it is dangerous. You can now focus your efforts on people living in the Spanish-speaking shanty towns or the Portuguese-speaking favelas. Thank you for your concern.

Some things about Lima:
We found this little shop when we were exploring Miraflores one day. I love the name, and wondered what they were videoing.

I think that I'm going to start calling my camera the Bodega Cam.

This next photo is from "Love Park", the Parque del Amor on the Malecon in Miraflores. It is a really pretty little park with a statue of lovers overlooking the sea. The wall is covered in beautiful mosaics with quotes about love. People apparently like to carve their names and messages of love into the leaves of this plant.

Shopping: Go to Dédalo. It is a complete change from the typical tourist stuff, and also supports the work of Peruvian artists and designers. It is in Barranco, on the Paseo Saenz Peña, at the corner of Saenz Peña and El Libertador San Martín.

Sights: Museo Nacional de Arqueología, Anthropología, y Historia del Perú, on the Plaza Bolivar in Pueblo Libre. Next to the equally cool Museo de la República.

1 comment:

Anonymous said...

Hey i am a fan of this commerical! I think they are trying to help people who are addicted to CNN World News and spend no time taking their garbage out of their house. Who is not addicted to CNN World News ... could use more Rhicard Quest on the air! My personal hero!